Social media is a well-known expression used to describe the use of online social networking sites (like, as an example, Facebook, MySpace, YouTube, Flickr etc), online communities and discussion boards, blogs and other collaborative Internet forums for marketing, sales promotion, public relations and customer support etc. Businesses, whether online or traditional, are increasingly realizing that promoting their site and business through social media is a powerful strategy that gets them links, attention and, most significantly, a massive amount of quality traffic at a low cost.
Social marketing is definitely an effective low-cost adjunct to conventional website promotion strategies including link exchanges, search advertising or purchasing banner and editorial ads on relevant sites; providing natural or spontaneous links to large sets of people (minus the suspicious commercial overtones of paid advertising!). It is a low-cost/high-return strategy, which many a period may involve only the price of your time and this of hiring a freelance programmer or designer as opposed to spending large amounts on regular internet marketing methods.
Social networking is normally community-specific and allows you to target a particular set of people with common interests (which would normally support your marketing objectives) without disturbing other methods of getting traffic to your website. Very importantly, social media networks, by letting user participation then one-to-one interactions (rather than sending conventional promotional messages) helps to build consumer confidence and trust, one of the most important ingredients for any an online success marketing programme. Such confidence and trust also allows online marketers to utilize viral marketing methods where their marketing messages are replicated through user-to-user contacts!
A highly effective social media strategy, apart from getting individuals to your website, has other important secondary benefits. For example, many search engine listings give importance to the quantity of incoming links a web site has, while ranking it; and the multitude of spontaneous links from websites of social networking members helps you to boost your rankings. This is especially vital for brand new websites which could find it difficult initially to gain links through conventional means.
A fascinating development over the web marketing space related to social networking is the fact many sites include features where companies can create profiles (Facebook, as an example, allows companies to create ‘pages’) where users can become ‘fans’ in the company; its products; services etc. As more businesses, particularly retailers, turn to the net and social media marketing to bolster waning sales in the face of any global downturn in the economy, social media marketing sites may likely become the next major retail destination. A recently available 2009 survey has established that companies in the USA are presently spending near to 3.5% of their marketing budgets on social media marketing and this will probably increase to around 13.7% within five-years.
One of the primary advantages of social media (unlike other online strategies like search engine optimisation, pay-per-click advertising etc) is the fact it is possible to implement; something everyone is able to use some effort and knowledge!
We hear a lot that a lot of the revenue generated online is through marketing and advertisements. But just how does it actually work? What are the myths and the facts? Would internet marketing generate enough revenue that you can have a livelihood away from that? How does one strategize to create the most out of online advertising?
For many people, the suggestions above seems vague. We hear a few names like Google AdSense, SEO, etc. but just how does all that get together? How easy or difficult is the realm of online marketing techniques? Let’s look at some important points regarding online advertising and marketing.
Build and keep the visibility of your website within the major search engines vlflgl there is a better possibility of success. The key is possessing a strategic marketing idea in position and not simply seeking to optimize the content.
Online media buying is really a complex field and launching an online campaign, although may appear to be a more affordable option actually gets more challenging as time progresses. Prepare a media plan first before venturing into this field.