Prior to going into detail about ways to optimize your site for search engines like google I wish to quickly explain what seo is and why it is actually so important. Right now the web is dominated by three major search engines: Google, Yahoo, and MSN (live).
Exactly what is a Internet Search Engine? The search engines could be regarded as the biggest storefront of all time. But, it dispenses EVERYTHING (all information on the web). You walk as much as the counter (visit Google.com) and get the magical clerk anything (type in your search), you hit “go” and off he runs back into the largest warehouse in recent history to discover you exactly what exactly you need. In a question of milliseconds he’s back with a listing of the things he thinks you need. Essentially this is how a search engine works.
Roughly speaking the search engines has two facades – a front along with a back. The front side is what we interact with all of the time. The front of an internet search engine is the process by which we perform searches – it is the store clerk inside the above example. You’re probably acquainted with the major search box and search button all the major services have on their font pages. You visit “google.com” you type in what you are wanting to research or purchase, hit “search” and you also are delivered to a page with a list of results. Of all of the sites on the Internet these are what the major search engines (in cases like this Google) believe most closely match what you are interested in. That is the “front” of a search engine – quite simple.
The rear of the search engine is the place where all the work is carried out, it is actually where everything on the Internet is found and sorted in a manner which means that your search may bring up meaningful, relevant results; and a key element to this particular process certainly are a search engine’s robots. A robot is actually a program (part of the search engines) which actually quickly scans the blogosphere, across different sites on the Internet, and grabs information (text, pictures, audio, video, links, everything). The robot grabs the information and brings it returning to the warehouse.
Precisely what is Search Engine Optimization? Seo is the procedure in which we obtain the eye of the store clerk – we grab his collar, look him within the eye, and tell him he should consider looking to us (our website) for everybody searching for what we must offer. So, for example, if I am running an online bicycle shop I want to be #1 anytime anyone searches for “bike store” in search engines like google.
Exactly why is Search Engine Optimization Important? Seo is so important because IT IS The Way In Which People See THINGS. Be clear what exactly is being said here, search engines are certainly not just how people discover things on (only) the internet!
Search engine listings are the way people discover things! People use search engines like google to discover what they want, to perform research, and also for entertainment. Folks are becoming determined by search engines like google to quickly serve up what they need. Searching for the concept of a word? Use the search engines. Want to locate a great chicken recipe? Use a search engine. Can’t remember the name of that great website you visited? Use the search engines.
And the amount of searches is astounding. Based on recent estimates on any given day roughly 600,000,000 searches are preformed!
Why will it be important? In a nutshell it is important since your customers and clients are employing it to find your services. If your site is optimized they are going to find you – if it isn’t they will find the competition.
Beyond this key point the two main more main reasons why search engine optimisation is so important:
1) Seo Turns Conventional Marketing on Its Head
2) It Provides PERFECT Timing
In conventional marketing you force your business in front of your potential customer. You send them a direct mail postcard, you create a billboard, or TV advertisement and try as much as possible to have their attention – to attract their eyeballs and hairy lobes. Maybe you’ve done your research, targeting an extremely specific list, but you’re still requesting their attention – and that knows when and when you’ll have it.
Search engine optimization will be the complete opposite, your potential customer always finds you. By strategically optimizing your internet site you be sure that your audience sees you if they are searching for what you need to offer. So long as you’ve taken the appropriate steps (which we’ll talk about in a minute) the services you provide come pre-sold, by one of the best word-of-mouth tools ever created – the major search engines!
Finally, the timing of this whole process is impeccable. The services you provide aren’t presented at dinner (as a targeted, but inappropriately timed cold call might), they aren’t presented while someone is driving (when it comes to an ad or billboard), they may be presented at precisely the second someone is looking for what you must offer.
To conclude why your website must be online search engine optimized. Your audience uses search engine listings to locate and research EVERYTHING – including your services. If you aren’t found, the competition will likely be and you will definitely lose business.
How Do You Perform Search Engine Optimisation? Given that we realize how a search engine works the true secret really is based on what we should give those robots and that store clerk to ensure our website is selected. Just how can we present our information in a way in order to easily get our website facing our prospective customers? Just how can we receive to #1?!
It’s simple; you want a “search engine friendly” website. An internet search engine friendly website is just one that the robots can see. It is actually well coded (well created) with a firm foundation. With a very basic level a search engine friendly website may have a lot of REAL text (not flash or text within images). Beyond that there are some fundamental guidelines your web development company should follow – what is called “semantic coding.” This is a three part process through which the marketing needs of your own site are matched towards the coding requirements search engines like google require, along with the actual visual design. From the ground up you need to have conversations with your web development and Internet marketing team, ensuring they are fully aware what your web site must accomplish.
Without engaging in excessive technical detail concerning the structure of your own site there are a number of steps you as site owner will take to make sure you are maximizing your online potential:
Create Great TITLE Tags – Each page has a title (here is the message which is displayed in your browser in the very top of your website). In the code of your website you’ll view it displayed as: What goes between those bracketed title tags is definitely the title. This is the most essential single line of code on each page. Ensure it is relevant to the content on the page, and, when possible try to make it marketable; because it will often be utilized for the title of your site should it appear in a search result. This rule can be applied to each page of your own site.
Examine Your Sites’ META Tags – While not as essential as it once was look at the META tags of the website’s pages. Each page should have individual META information (if appropriate) that pertains to jalnuv specific page. This META information helps supplement the robots and store clerk within their quest for information. The META information adds additional advice about what exactly your website is about.
Links – Past the coding of your website, links are a complete necessity to search engine optimization. A web link from another site to yours is sort of a vote of confidence. The better sites that hyperlink to yours (especially those sites in similar industries) the more likely search engines like google are likely to recognize you as being a leader inside your field, as well as the higher you will definitely get for searches. Only links from other, outside sites will help your website (such as a “helpful links” page all on your own site doesn’t count).
In order to easily discover the number of sites hyperlink to yours you can go to this site and plug your internet address in to the search box and hit “Explore URL”. Then select “inlinks” at the top. The list of titles and addresses that appear are all of the sites through the web that hyperlink to yours.