For the past couple of months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found an ideal solution to all my difficulties – local SEO. I contacted a professional SEO company providing SEO Local. After analyzing my business and its visibility issues, the SEO team presented me with an SEO package that included a wide range of strategies designed to enhance the search engine page ranking of my website and drive more traffic and sales. Let’s look at how these strategies worked to advertise my company.
Local Listing Sites: Local Search Engine Optimization utilizes local listing sites (e.g. Classifieds, Yahoo, Google, Bing etc) that concentrate on local/geo targeted terms, for optimizing local search engine results. The SEO Company provided strategies that helped boost the ranking of my small business listing on these sites. Now, when someone searches for Denver-specific data relating to my business, the information on my own business that is certainly stored on all of these sites appears being a top search result.
With enhanced online visibility, I discover that more local customers have started to visit my website, that is attempting to promote my brand. My service provider took care to pick only local listing sites authorized by Google for promoting my small enterprise.
Back linking: Local Search Engine Optimization services include building inbound links to a business website. Consistent with Google’s latest Penguin update, my SEO provider took care to construct backlinks to my website from reliable websites with content highly relevant to my business. I realized that relevancy was crucial because the major search engines identify keywords on the basis from the backlinks. Another significant aspect is link speed or perhaps the speed at which backlinks are created. The SEO team built backlinks slowly and systematically, as any unnatural speed can make Google take a look at my links as spam. In addition, they also employed tactics like social bookmarking, article and forum submissions along with other off-page activities. Keyword variations, branded text, along with other strategies were adopted to improve results.
Social Media Promotion: My provider also used effective social networking optimization approaches to drive my audience to my website. They built my company profile on popular social network sites including Facebook, Twitter, Google and more and created posts within them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines, particularly Google, show search engine rankings from social networking sites (Facebook, Google , Twitter, and much more) these profiles will also be assisting to drive more organic targeted traffic to my site. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Social networking involves the maximum usage of marketing potential with the features (paid advertising facility, contests, business pages within the case of Google , and a lot more) in social networking sites. In my experience, concentrating on a specific social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the simplest way to market your online businesses.
Pay per click advertising advertising (paying money to search engines to show your website on top search results) is considered an effective way to promote business online as a result of easy implementation, high Return (ROI) and traceability. The SEO team provided my company with PPC advertising services, also known as geo-targeted PPC. The zdgveh was focused on the Denver area, which ended in more local customers visiting my website. Both open-ended keywords and focused keywords were used within my geo-targeted PPC.
The local Search marketing services offered by the SEO company help draw the eye more local customers to my website and helped within the online promotion of my restaurant – a thing that I definitely couldn’t have achieved on my own.
Local Search Engine Optimization services help to improve the exposure of any business inside a particular geographical area. MOS Search Marketing Services, a professional SEO company offers value-added Local Seo to optimize your website and let you receive quality web site traffic.