The other day I had a client at El Paso SEO Services ask me what footprinting was. While I’ve never been aware of it referred to as footprinting, I knew what he was talking about and believe that that talks to the confusion regarding footprints associated with SEO. In my mind, footprints in SEO come down to 2 major groupings, so let’s discuss them now and break them into two admittedly crude categories: good footprints and bad footprints.
Bad Footprints – Let’s begin with the bad footprints because they relate to your stake in SEO, you can even think of these as leaving “traces”. Google can use a “footprint” to tie a couple of web pages or sites together within their mind even if it’s not explicitly obvious. Obviously link building is definitely the basis of SEO for SEOers, but Google likes all links to be natural or in other words not built but earned.
Therefore, those who build links and who are within the know work to disguise and camouflage those links that they build so they are appear natural in a number of different ways. When link building from one site you have to a different you possess for that purpose of ranking, for instance, you definitely want to make sure that Google can’t get on the proven fact that you own both those sites of that link you create is going to be worth considerably less.
If both sites are hosted from the same IP, that’s an evident giveaway the same webmaster owns both sites and likely is linking for the purposes of influencing the SERPs. The IP in this instance is the footprint. There are lots of footprints which search engine listings may use to detect backlink building patterns so the general guideline is always to always create your backlink building efforts look as natural as possible.
Good Footprints – Let’s call these “good” footprints, or typically strings of text which you can recognize and pull from the web page to locate similar website pages. SEOers are able to use a footprint to locate webpages they wouldn’t normally manage to find through typical searches.
So when you desired to find WordPress blogs associated with cars, you will require a collection of text which is found on most WordPress blogs including “powered by WordPress”. When multiple webpages share a trait that way it’s called a footprint. You may then throw a modifying term like “cars” on the end of the footprint to locate sites related to your keyword and which suit your footprint.
Footprints are handy for finding similar sites generally speaking. For link building it’s ideal for when if you find a kind of site which you may have an easy link from like a new blog platform you’re new to, you might want to search for a distinguishable footprint you can pull from this to locate lots of other sites/linking opportunities to build off of. It could zgmjop such as a broken record at this time, but superior content is still king and than some other SEO tip with this or other list.
Creating good content earns you valuable links, social proof, and other important ranking signals/factors, not to mention it earns you repeat targeted traffic to your website and it has a greater likelihood of converting on the website’s goals. Arguably just as important as understanding what SEO works in 2019 is knowing what to stop expending time on. Having said that, making predictions on what’s planning to become less efficient is much more of any crapshoot as, outside of black hat methods, it’s much more challenging to take guesses about what search engines like google will value less.